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  1. Joseph Belanger
    February 16, 2014

    So for once the hype is for real! While I agree that the real intent behind this movie is to sell toys, to reinforce some of the bigger WB franchises and to launch an all new one, there is no denying that THE LEGO MOVIE skirts the line between commerce and entertainment brilliantly. Aside from being hilarious and stylistically fascinating, it is its thematic exploration of conformity and control and the death of the individual that make it more than just your blatant marketing ploy. Phil Lord and Christopher Miller definitely know from funny but they also know a thing or two about depth too. Everything is indeed awesome!

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